Organisational development

In the first half of 2013, the Piaggio Group continued its process to internationalise production and sales activities and consolidate its leadership position on the European market.

In this context, the following main organisational changes took place in the first half of 2013:

  • the new Director of the Product Development and Strategies Department was appointed, and area organisation was subsequently changed, with the establishment of the Technical Engine Centre for the development of engines for the Group's two-, three- and four-wheeler vehicles, in order to harness synergies to a greater extent and promote specialist know how for a global development;
  • the Style Centre organisational unit was given a new organisation, in order to monitor the Group's style area, through a single central function for the design development of all vehicles, accessories and clothing, developing specialist expertise in design, graphics, model development and accessories/clothing. The company Piaggio Advanced Design Center Corporation of Pasadena, operates as part of the Style Centre, and is involved, with the most advanced international universities and research centres, in studying style trends and cutting-edge technological solutions to propose innovative ideas for all the Group's product lines;
  • the Credit Management and Back Office unit, which is part of Finance General Management, was given a new organisation, in order to establish a central structure for the management of administrative activities concerning sales and dealer credit for Italy, domestic Europe and importers, and promote a greater operating efficiency and improved standard of service. As a result, the above administrative activities were transferred to the new Credit Management and Back Office unit, and Piaggio Vespa B.V. – Swiss Branch was closed down.
    The Vendor Assessment organisational unit was joined with the Credit Management and Back Office function, and maintains responsibility for managing the Group supplier list and master record, including supplier qualification and rating, as well as the supplier portal and related help desk for external contacts;
  • a new organisational unit Product and Sports Press Coverage was established within the External Relations and Institutional Affairs department, in order to manage relations with the media concerning the Group's products and racing activities;
  • production activities at the Nacional Motor site in Martorelles were stopped and transferred to the Scorzè site;
  • the company PT Piaggio Indonesia was reorganised, changing company management with a view to development of the Indonesian market.