Two-wheeler

Sales on the world two-wheeler market in the first half of 2013 fell further to a figure just above 23 million vehicles, registering a drop of 2.3% compared to the same period in 2012.

Growth in India stopped, and a slight fall was recorded (-0.7%), with 6.9 million vehicles sold in the year, to make the country the leading market worldwide.

The People's Republic of China also recorded a decrease in sales in the first half of 2013, by 8.9%, closing with 5.7 million vehicles sold.

After a year of decline, growth picked up in the Asean 5 area, by approximately 2.5% (just over 7 million vehicles sold). The most important country in this area, Indonesia, also recovered after the decline last year, with growth up by 3.7% to reach nearly 3.9 million units sold and still accounted for 55% of sales in South East Asia; Vietnam was still the second market in the area, with volumes just over 1.4 million units (+1.3%); Sales of vehicles in Thailand increased in the first half of 2013, with a growth rate of 1.7% and over 1.1 million units sold. In Malaysia, the market was stable compared to the first half of 2012 (+0.1%) closing with nearly 280,000 items sold.

As for other Asian area countries, the Taiwanese market continued to grow in the first six months of 2013. With total volumes of nearly 302 thousand items, the country recorded the best performance on main world markets (+8.8%).

The North American market recorded a decrease of 3.6% and 288 thousand vehicles sold in the first half of 2013.

Latin America slowed down in the first half of 2013 (-5.4%), due to the decrease of the Brazilian market (the area's reference country), with volumes at just over 810 thousand units (down by 9.3% compared to the first half of 2012).

Europe, which is the reference area for Piaggio Group operations, continued to struggle in the first half of 2013, with sales on the two-wheeler market down 15% compared to 2012 (-16% considering the sales to Poste Italiane - the Italian Postal Company - in 2012); on a segment level, sales of scooters fell by 20% (by 22% taking into account Poste Italiane sales in 2012), while sales of motorcycles went down by 8%. In the scooter segment, the downturn affected both the over 50cc market (-17, -20% with Poste Italiane considered), and the 50cc market (-24%). In the motorcycle segment, sales of over 50cc models were down 7%, while the negative trend for 50cc models was more marked, with a 21% decline.

The scooter market

Europe

The European scooter market in the first half of 2013 accounted for 349,000 registered vehicles, with a decrease in sales of 20% compared to 2012; if vehicles registered for the 2012 Poste Italiane job order are also taken into account, the trend would be -22%.

Registered vehicles amount to 189,000 over 50cc vehicles, and 159,000 50cc vehicles. The former segment fell by 17% compared to 2012 (by 20% if Italian Postal Company sales are included), and the latter by 24%.

Italy is still the most important market among leading nations, with 73,000 units registered, followed by France with 71,000 units and Germany with 41,000 units. Spain ranks fourth with 36,000 units, while the United Kingdom registered 15,000. In the first six months of 2013, the Italian market recorded a downturn compared to the previous year (-31%, and if Italian Postal Company sales of June 2012 are included, this figure would be -36%), when registered vehicles amounted to 105,000 units (115,000 with Italian Postal Company sales). The 50cc segment decreased by 39%, with 15,000 units registered, while the over 50cc segment sold 58,000 units equal to a decrease of 28% compared to 2012 (-36% including Italian Postal Company sales).

The French market with 71,000 vehicles decreased by 20% compared to the 89,000 vehicles sold in the previous half year: this trend was attributable to both the over 50cc scooter (-23%) and the 50cc scooter (-18%) segments.

The German market also registered a decrease (-18%) with approximately 41,000 vehicles sold in the first half of 2013 compared to 50,000 in 2012. This negative trend was equally attributable to the 50cc scooter, down 19%, and the over 50cc scooter (-16%) segments.

Spain, with approximately 36,000 vehicles registered, reported a 10% decrease compared to the first half of 2012: in particular, the 50cc scooter segment declined considerably (-26%), while the decrease in the over 50cc segment, which has a far greater weight, was far more limited (-6%).

After a positive performance in 2012, sales in the United Kingdom fell by 14% in the first half of 2013, reaching 15,000 units. This result is due mainly to the 50cc scooter segment (-22%) with a downturn that was far more evident than the over 50cc scooter segment (-9%).

North America

The scooter market in the first half of 2013 did not continue the positive trend reported at the end of 2012 and instead slowed down considerably (-18%); a total of 18,000 units were sold: this negative performance mainly refers to the over 50cc segment, where sales fell by 26%; the downturn was less marked in the 50cc scooter segment (-9%).

The scooter market in the United States (which accounts for 91% of the reference area), declined by 21%, with 15,000 vehicles sold; growth on the Canadian market was significant, going up by 19%, with 2,500 vehicles registered in the first half of 2013.

South America

Brazil is still the area of greatest importance, also including the scooter market, with 237,500 units sold in the first six months of 2013, and a growth of approximately 0.5% compared to the first half of 2012.

Sales of scooters are broken down as follows: 212,000 Cub scooters (scooters with gears) (up 2.9% compared to the first half of 2012) and 25,000 automatic scooters (-16.5% compared to the same period of the previous year).

India

The automatic scooter market increased by 8.8% in the first half of 2013, closing with over 1.5 million units sold.

The over 90cc range is the main product segment, with more than 1.4 million units sold in the first half of 2013 (+11.2% compared to the first half of 2012) and accounting for 92.7% of the total automatic scooter market.

The 50cc scooter segment is not operative in India.

Asia

The main scooter market in the Asean 5 area is Indonesia, with over 3.3 million items sold, reporting a decrease compared to the first half of 2012 of 1.9%. This decline is due to the Cub segment, which decreased by 28% with 860 thousand units sold, while the automatic scooter segment increased by more than 13% (selling nearly 2.5 million units).

Vietnam is the second most important market, recording a decrease of 1.1%, to sell over 1.4 million items, comprising 867 thousand Cub and 544 thousand automatic scooters.

Thailand ranks after Vietnam, reporting an increase of 5.6% compared to 2012, to sell nearly 540 thousand scooters.

In Malaysia, sales accounted for 307 thousand units, up 3% over 2012 (262,000 Cub and 45,000 automatic scooters).

Vietnam

The Vietnamese market mainly concerns scooters, as sales in the motorcycle segment are not particularly significant. The two main product segments are Cub scooters (867 thousand units in the first half of 2013, +0.5% over 2012) and automatic scooters (scooters+autocubs, 544 thousand units, up 2% over 2012).

The 50cc scooter segment is not operative on this market.

In the Cub segment, 51cc to 115cc models were the best performers, with approximately 738 thousand units sold (down 2.6 percentage points compared to 2012) accounting for 85% of the entire segment.

The over 115cc segment sold 129 thousand units, up 23.6% compared to the first half of 2012.

In the automatic vehicle segment, the 115cc-125cc range sold 94 thousand units in the first half of 2013, increasing sales by 10.8% compared to 2012. Sales increased by 7.8% in the 51cc-115cc segment (371 thousand units sold in the first six months of 2013), while in the over 125 segment sales went down from 105 thousand units to approximately 79 thousand (-24.4% compared to the same period of the previous year).

 

The motorcycle market

Europe

Sales on the European motorcycle market fell by 8% in the first half of 2013, from 298,000 units in 2012 to 275,000 units in 2013. Sales fell considerably in all engine subsegments, above all in the smaller engine ranges: the over 750cc maxi-engine segment, which is the most important, reported a decrease of 6%, with 138,000 vehicles sold. The same trend was reported in the 126-750cc segment (-7%) with 87,000 units sold, while downturns in the 51-125cc segment (-10% and 34,000 units sold) and 50cc segment (-21% and 15,000 units) were more marked.

After several years, Germany regained its position as Europe's main market, selling 68,000 units, followed by France (58,000), while Italy came third with sales of 35,000 units, followed by the United Kingdom (34,000 vehicles) and Spain (15,000 units) ranking fourth and fifth respectively.

Germany is the only market to record a positive trend in the first half of the year (+4%), while considerable decreases were reported in France, Italy (both down 15%), and above all Spain (-21%); in the United Kingdom performance was down slightly (-1%).

In Italy, with volumes falling from 42,000 units in the first half of 2012 to 35,000 in 2013, all subsegments were considerably affected: sales in the 51cc-125cc motorcycle segment fell by 20% to approximately 2,000 units, and by 15% in the 126-750cc segment from 15,000 units in 2012 to 13,000 units in 2013. The over 750cc motorcycle segment also decreased, with volumes down from 22,000 in 2012 to 19,000 in 2013 (-14%). The 50cc motorcycle segment reported the worst market trend, with sales at just under 1,500 units, down 27% compared to 2012.

North America 

After a positive performance in 2012, the North American motorcycle market (USA and Canada) recorded a negative trend in the first half of 2013 (-3%), selling 270,000 units against 277,000 of the previous year. In the United States (accounting for 90% of the area), the motorcycle segment recorded a 4% decrease, selling 238,000 units against 247,000 units in 2012. An opposite trend occurred on the Canadian market, which closed the half year up 6%, with sales of 32,000 units.

South America

Brazil is the South American reference market for motorcycles.
Sales of motorcycles in Brazil in the first six months of 2013 decreased by 18.8%, falling to 540 thousand units.